Why digital marketing?
Every marketing strategy also includes a digital plan of action within it. Without factoring it in, no marketing goal can be executed now. When you include it, you get a wholesome marketing objective that includes reaching out to new prospective customers, retaining existing ones, and, thus, improving the bottom and top lines. Whether they are global giants, medium or small, most companies worldwide have been disrupted by digital marketing.
List of Different facets of digital marketing
Digital marketing involves online advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, paid search marketing, mobile marketing, online reputation management, and video marketing, among others.
1. Search engine optimization (SEO)
 Digital marketing experts use keywords, content, backlinks, and crosslinks so that a business’s site ranks high on search engines.
2. Online advertising
3. Email marketing
4. Online reputation management
5. Social media marketing (SMM)
6. Content marketing
7. Paid search marketing
8. Mobile marketing
9. Video marketing
9. Programmatic advertising
Programmatic advertising is a type of digital marketing that uses automated software to place website ads. This technology allows advertisers to target users based on their browsing history, interests, User IDs (UUIDs), and demographic data. Programs also enable marketers to place bids for impressions to achieve higher placement in adverts or increase click-through rates (CTRs).
