What are the major components of digital marketing?
Listed below are the top 12 components of digital marketing –
- Search Engine Optimization (Seo)
- SEO
- Social media marketing
- Content marketing
- Affiliate marketing
- Email marketing
- Influencer marketing
- Advertising
- Analytics
- Mobile marketing
- Pay-per-click
- Conversion rate optimization
What are the 3 types of digital media?
Digital media can be classified into three categories: Earned Media, Owned Media, and Paid Media.
- Earned Media – Earned Media refers to any form of media (print, digital, social) that is created or disseminated by the company itself without financial compensation being received from the recipient. This could include content creation, SEO writing, social media marketing, and event planning.
- Owned Media – Owned Media refers to anything that has been purchased or commissioned by a company, and this includes advertising space in publications or online platforms as well as commercials airing on television networks.
- Paid Media – Paid Media also falls into this category and refers to any form of payment made for ad space or other promotional activities.